Tasked with rebranding the company to better reflect its new social marketing ethos.

The company had quickly outgrown its previous brand design and needed to rebrand to reflect its bright and youthful ethos better.

The project included logo design, a full rebranding of all fonts and colours, social media content creation, video creation and a full website redesign.

The initial stages of this project began with Market Research and Analysis of We the People's target audience, current market trends, and competitors in the social marketing industry. Identify the preferences, behaviours, and expectations of the demographic the company aimed to attract. I then focused on revising the brand's visual elements such as the logo, colour palette, typography, and imagery to convey a vibrant and energetic vibe. The team of copywriters and PR staff then helped me develop a fresh and engaging tone of voice that aligns with the company's youthful ethos. We wanted to craft messaging that is upbeat, authentic, and relatable.

The final logo represents the equality and simplicity that We the People wanted to convey. The colour palette features bright and playful colours. Due to the broadness of We the People’s clients, we wanted the logo to be adaptable across any medium so we chose to have multiple colour options for the logo depending on its use.

The website design was led by myself and I led the project from the initial design to building it from scratch using Wordpress. The website design follows the simplicity and sleek design of the logo. We also wanted the website to be accessible and easy to read so it features the font Lexend which is a font intended to reduce visual stress and improve reading performance. Initially, they were designed with dyslexia and struggling readers in mind so it fit We the People’s needs perfectly.