Digital and out-of-home advertising campaign to inform and engage tenants in privately rented accommodation about their rights. With a focus on reaching the immigrant population in particular, and promoting Threshold’s Freephone, webchat and tenant support services. Threshold is the only organisation in Ireland advocating for the prevention of homelessness so it is a very topical subject even more in 2023.

I was tasked with coming up with a brand design and logotype for this campaign and handling the creation of all the out-of-home advertising featured all across Ireland on buses and digital screens and a massive social media campaign.

The logotype is inspired by the raised fist symbol which is a long-standing image of mixed meaning, often a symbol of solidarity and It can also represent a salute to express unity, strength, or resistance.